About

The screen is only part of the service.

I'm a product designer working across B2B and B2C platforms, improving conversion, usability and product engagement. I specialize in complex flows, scalable design systems and UX decisions connected to business metrics.

At Ganje, I've built and maintained a unified design system, automated signup verification, designed a supplier panel for first-mile delivery and mentored a junior designer while establishing the company's first in-house design team.

At Maktabkhooneh, I worked across course discovery, shopping carts, student accounts and tools for business customers and instructors. My process combines user research, usability testing and data analysis with close collaboration across product and engineering.