Products and the services behind them

From fragmented steps to a seamless registration experience

Designing a more streamlined and resilient registration by connecting user needs, process design and the system behaviour underneath.

• 50% fewer support calls
• 32% lower SMS costs
• 3 → 1 approval stages

Improving Maktabkhooneh’s shopping cart conversion

A research-led shopping cart redesign that reduced distractions and clarified the purchase action, raising conversion from 39.62% to 44.22%.

• 39.62% conversion before
• 44.22% conversion after
• +4.60 pp conversion increase

Designing beyond the interface

How do you design better products when the service underneath is fragmented? I developed a service architecture framework that connects operational realities, business requirements and product capabilities across Ganje's logistics services.

An AI-assisted internal task manager, built without code

Built an AI-assisted, no-code internal task-management tool to address team workflow needs and avoid adding a paid task-management platform.