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Sahar Samavati
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ShippedGanje

From fragmented steps to a seamless registration experience

Company / product
Ganje
Role
Product Designer
Status
Shipped

Designing a more streamlined and resilient registration by connecting user needs, process design and the system behaviour underneath.

fewer support calls
50%
lower SMS costs
32%
approval stages
3 → 1

Reported outcomes. No measurement period is specified. The SMS reduction came from shortening and optimizing notification texts.

The transformation

Rethinking the registration journey

The goal was not just to redesign individual forms, but to improve the whole registration experience.

The previous process had fragmented steps and several approval stages. The redesign created a clearer progression and simplified approval from three stages to one final stage.

Before · fragmented

Personal infoApproval 1 · wait
Business infoApproval 2 · wait
DocumentsApproval 3 · wait

Problems could surface at any approval, sending people back.

After · one connected journey

Mobile + IDPersonal infoBusiness locationRemaining details
checked along the wayOne final approval
Conceptual view. The two flows have different structures, so they are not compared screen by screen.

Instant verification

Don't make users wait to discover a problem

Information is verified as people move through registration, so invalid or incomplete details don't travel through the process unnoticed. People can fix a problem at the step where it happens.

  1. 01

    User enters information

    e.g. mobile number, national ID, postal code

  2. 02

    System verifies it

    as part of the step, not after submission

  3. 03

    Immediate feedback

    a check mark, a clear message, or pre-filled details

  4. 04

    Fix it right there

    at the relevant step, instead of after an operator review

Previous registration status list showing items needing revision after operator review
Before ·Problems appeared later, after operator review.
Previous business location form
Before ·The previous business location step.
Mobile number and national ID step with inline verification
After ·Mobile and ID verified right at the first step.
Personal info step with verified fields
After ·Verified details are confirmed instantly.
Store info step with in-step checks
After ·Store details in the new flow.

Resilience

What happens when verification doesn't work?

External verification services can become unavailable. I considered alternative offline handling paths so people don't get stuck when a service isn't responding.

This shows a designed fallback, not a claim that services were always available. The exact handling is kept conceptual.

Normal scenario

User submits informationVerification service respondsVerification feedback

Fallback scenario

Designed consideration · conceptual
User submits informationService unavailableAlternative offline handling pathAppropriate next step

The results

A simpler experience, better operational outcomes

Automating signup verification was reported to reduce support calls by 50%. Separately, shortening notification texts reduced SMS costs by 32%. Approval moved from three stages to one.

The complete flow

A glimpse of the full registration journey

Overview of the redesigned Ganjdar registration flow, from entry to confirmation
The redesigned flow at a glance. Open the image to see it larger.